Miss America’s Politics: Beauty and the Development of the New Right since 1968

Drawn from McElya’s larger book project, this essay examines the centrality of the Miss America pageant, its local networks, and individual contestants to the rise of activist conservative women and the New Right in the 1960s and 1970s. It analyzes the celebration, power, and political effects of normative beauty, steeped in heterosexual gender norms and white supremacy, and argues for the transformative effect of putting diverse women’s voices at the center of political history and inquiry.

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