Choosing Challenges

Public programs are often the most direct contact a historical society has with its members and the larger community. If an institution's presentations are well targeted, they can be an effective tool for forging new relationships, establishing connections among previously disparate groups, increasing support, and even redefining public perception. However, like any tool, programs are only effective if you have a clear sense of the goals you're aiming for. This presentation, by the Society’s new Director of Public Programs, will give a rough outline of goals determined through meetings with key constituents at the Massachusetts Historical Society and proposed tactics to meet these challenges.